Advertising

Sometimes, I found that an advertising could be very interesting. Some tell you a story by a short video, some in pictures. Well, recently, I just noticed that the new season’s ad of Louis Vuitton which appears on ELLE magazine is very attractive. The whole photograph is a foldout of ELLE, featuring Pop Queen Madonna, the new face of French fashion house Louis Vuitton, starring in their spring and summer 10 campaign, takes in a sepia-toned setting reminiscent of a Paris café in the Forties, with LV’s dress, purse, shoe, jewelry and handbag. It provokes the reader's desire to go buy LV’s products.

In the advertising, the image takes in a 40’s bar, several chairs place pell-mell , few desks with wine glasses on it, and two big pictures on the separate wall .In the front of the image, from left to right, Madonna lies on two bentwood chairs, one chair is holding her head, and she facing the camera. Another chair braces her back and waist. Her left hand wears eight animal-print bangles is holding on the top of the backrest, and her right hand wears four metal bracelets put on the ground. On the front left, which also is the nearest and most notable position, has a same bentwood chair places in opposite direction, a collection's emblematic slouchy bags in Monogram canvas and Monogram-embossed leather handing on its backrest. Madonna wears the new season’s sexy black top with stripe of gold color paillette, a short tinge orange tassel feather skirt, a black net stocking, and ethnic-inspired sandals. She looks so fashion and fabulous.

The whole image’s tone is dusky; it makes the campaign very bold, sensual and atmospheric. Also, Madonna‘s pose looks serene and totally in control, she is the ultimate performer in this ads.